Alison Jones brings FeelWise to the people who need it most. She is Executive Director of Minds of Light, a nonprofit that supports neurodivergent adults and the families and organizations around them. That work taught her something FeelWise is built on: when people can point to a feeling instead of having to explain it, conversations that used to stall start to move. At FeelWise she leads partnerships and outreach, working with educators, workplace learning teams, and community programs to get the cards and the app into real rooms with real people. She is the bridge between what the product can do and who it can help.

Emma Solomons is the reason a FeelWise order shows up on your doorstep looking the way it should. She manages distribution, from packing and shipping to keeping stock right across the FeelWise store and Amazon, so a card deck ordered on Monday is in someone's hands by the end of the week. She also works alongside Tina on the creative side, helping bring new Feelies, packaging, and print pieces from sketch to finished product. Emma cares about the small things: a clean fold, a straight label, a box that feels like a gift when it opens. Those details are part of how FeelWise says what it means.